POLICE

POLICE, founded in Italy in 1983 by the De Rigo brothers, is an iconic lifestyle brand with a strong visual identity – known for its provocative design, urban street style and international brand ambassadors such as David Beckham, George Clooney or Antonio Banderas.

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POLICE

  • Company profile

  • Geschichte

  • Milestones

Police is a striking Italian lifestyle brand, founded in 1983 by the De Rigo brothers as a reflection of urban rebellion and modern lifestyle aesthetics. The journey began with iconic sunglasses – uncluttered, unconventional, and characterized by a distinctive street style. Today, the range includes accessories, perfumes, clothing, and watches that stand out with a powerful attitude, masculine presence, and stylish signature language.

Police wurde 1983 in Italien als Lifestyle- und Accessoiremarke gegründet und entwickelte sich rasch zu einem globalen Trendlabel. Bekannt wurde die Marke ursprünglich durch Sonnenbrillen, die in den 1990er-Jahren Kultstatus erlangten. Bald folgten Düfte, Schmuck und schließlich Uhren, die den markanten, rebellischen Style der Marke widerspiegeln.

Police-Uhren zeichnen sich durch ein stark urbanes und maskulines Design aus. Sie sind oft groß, kantig und auffällig, mit einer visuellen Sprache, die an Streetstyle, Rockkultur und moderne Architektur erinnert. Die Marke setzt bewusst auf markante Gehäuseformen, dunkle Farben, Nietenoptik, Lederbänder und großzügige Zifferblätter.

  • 1983– Founded as a sunglasses brand with a rebellious design aesthetic
  • 1997– Expansion to include perfumes – a new dimension of lifestyle
  • 2003– Introduction of the watch line – an expression of urban style on the wrist
  • 2000s– Presence with international brand ambassadors and lifestyle campaigns
  • Today– A symbol of confident fashion, worn in over 100 countries – powerful, stylish, eye-catching

Bestsellers from POLICE

Our service and quality promises

  • Support and Service

    Our Quality & Support Team works daily to provide you with the best possible advice if you have any questions.

  • Insured shipping

    Every watch sold is shipped fully insured for its value. There is no risk to you – even for purchases from abroad.

  • Right of withdrawal

    Defects? No problem - exercise your right of withdrawal within 14 days of receipt and receive a quick and easy refund.

  • Authenticity promise

    What we promise you: At Golden-Watches, all new and used watches are genuine.

Here's what our satisfied watch buyers worldwide are saying:

Everything was as described and pictured, securely packaged and shipped quickly. Good communication throughout the entire process. I can recommend them and would buy from them again.

Alexander B. via Trustpilot

The watch appears to be of high quality and keeps excellent time. The price-performance ratio is absolutely convincing. I would buy it again.

Claire Cooper

Elegant design, suitable for both suits and casual wear. Communication with the seller was friendly and straightforward.

Sara Bond

Very satisfied with this watch – elegant design, keeps perfect time, and feels comfortable on the wrist. The item arrived quickly, well packaged, and exactly as described. Would definitely buy again.

Nikolay Balushev

I'm very satisfied – the watch looks elegant, is lightweight and comfortable on the wrist. No problems even after wearing it for extended periods. I would buy it again anytime.

Angela McCafferty

FAQs about POLICE

What distinguishes the POLICE brand?

POLICE is urban, distinctive, and self-confident. Its watches and accessories are characterized by masculine shapes, dark colors, and a clear streetwear attitude.
How do POLICE products differ from those of other brands?

Solide Quarzwerke dominieren, zuverlässige Alltagstauglichkeit wird mit auffälligem Styling kombiniert; mechanische High-End-Werke sind selten.
How sustainable and environmentally conscious is POLICE ?

ja — sie sind eher Statement-Pieces als dezente Zeitmesser und werden oft als Mode- und Lifestyle-Artikel getragen.
Does POLICE offer innovations or trends?

Lederbänder trocken halten, direkten Kontakt mit Wasser vermeiden, Gehäuse mit weichem Tuch reinigen und regelmäßige Batteriewechsel beachten.